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Lure Records is an artist-driven label with world-wide distribution through major vendors. We work with establsihed, well-known talent as well as the rising, future stars of the music industry. As we are a service provider for recording artists, we offer consultations as to how to best formulate a budget, on an individual basis, utilizing our resourses to maximize the quality of product, promotions, airplay and charts strategy to best suit the artist. The artist may assume the amount of risk for which he/she is comfortable, thus controlling his/her own destiny. Most people know by now that you "get what you pay for," and want to know exactly what that is. We provide that vehicle, the "how to get you there," and show you why and how it all works. The advantages weigh heavily in favor of the artist here, as recoupment is but a fraction of what a "traditional major" would demand from their accounting department. The benefits of being able to launch a career as a breakthrough premier artist, while retaining creative and financial control used to be unheard of in this industry. It's a whole new ball game. You make it happen. This is for serious musicians and it works. This is the new "record deal."
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